Yi Han Liao
I joined on July 18, 2022 and I am currently part of the Marketing Team.
Things I worked on before include Social media marketing.
Three things I’ve done recently which I’m proud of are…
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Led the social media domain by defining the social media strategy guide, shaping the internal social media workflow, growing and engaging with the channel audience, starting the OGP Tiktok channel, and optimizing paid ads. This resulted in a 72% increase in overall follower count, a 49% increase in growth rate, a 190% increase in inbound messages, a 43% increase in engagements, and 55% of Recruitee applications from social media channels
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Supported major OGP projects such as Tech for Public Good hiring and Hack for Public Good by creating hiring content, running highly customized targeted ads, and promoting demo day livestream to the general public. Social media contributed to 56% of the tech hiring microsite traffic and 40% of the interest form submissions. Social media also contributed to 51% of the demo day interest form traffic, while 20% of the sign-ups were from the general public
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Marketing POC of RedeemSG and ensured representation of OGP and RedeemSG on CDC materials, increased awareness of Redeem and association with OGP through social media, and strategised a marketing plan for future growth of RedeemSG. This helped increase OGP’s credibility among the general public as the team behind the successful CDC campaign