Go.gov.sg
Create official government links in seconds
Background
Long URLs directed to websites and digital forms are difficult to read and take up space. Public link shorteners lack government branding and could expose members of the public to phishing attacks.
Approach
Go.gov.sg is built to provide the public service with a trustworthy link shortener.
- Anti-phishing from legitimate .gov.sg domain lets citizens know they are assessing a government resource
- Saves time as it typically takes 3-7 man days to shorten to agency domain
- Usage analytics to track click trends across all government links
Impact
- Used by 15k public officers across 70 agencies
- 90,000+ links shortened
- 81 million link clicks
Team
Alwyn Tan
Leonard Loo
Lisa Tjide
Natalie Tan
Ong Xiang Qian
Yuanruo Liang
Yongjie Foo