RedeemSG
The trusted voucher system for the Singapore Government
Background
RedeemSG is the national voucher system that digitizes, simplifies and reduces inefficiencies faced by campaign organizers, merchants and recipients involved in managing or participating in a campaign. RedeemSG is used for the nationwide CDC Voucher Scheme.
Solution
RedeemSG provides a simple and digital solution that solves the inefficiencies and costs involved in paper voucher schemes, while remaining inclusive for the entire nation.
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Recipients can sign up and claim vouchers without needing to download a mobile app
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Merchants can accept vouchers easily using the RedeemSG Merchant app.
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Agencies can manage voucher campaign(s) and track redemptions using the RedeemSG admin portal.
Impact
- Enabled > 20 million redemptions since April 2020 across 10 national campaigns, including the nation-wide CDC voucher scheme, and mask and SG Together pack distribution
- S$1 million claimed by households for the CDC Voucher Scheme
- 12500+ merchants and hawkers on board
- 1400+ volunteers enabled
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Integrated > 1.1 thousand vending machines integrated
- Mr Chris Liang, 27, a second-generation hawker who just took over his family’s seafood business at Chong Pang Market, is optimistic that the voucher scheme will boost sales.
“Having to deal with fresh seafood and other wet items, it was inconvenient for me to receive physical vouchers. We can now easily scan the digital vouchers… and receive the payout the next day,” he said.
- “We are greatly heartened that Singaporeans are rallying behind and supporting our heartland hawkers and merchants by spending over $28 million worth of vouchers to date,” said Mayor Low Yen Ling
Case Study
CDC Vouchers Scheme
- Worked closely with PA, CDC, and other agencies (IMDA, ESG)
- 12,500+ hawkers and heartland merchants, of which more than 90% have scanned/received at least 1 voucher
- 1 million household claimed vouchers within 1 month
- $28 million spent within 1 month
Mask and SG Together pack distribution
- App used by > 14 thousand volunteers
- Integrated > 1.1 thousand vending machines
- 20 million + redemptions
Team
Product Management
- Talitha Chin — Senior Product Manager
- Charmaine Lee — Product Manager
Product Design
- Carina Lim — Product Designer
Engineering
- Pallani Kumaran — Lead Software Engineer
- Kaiwen Huang — Senior Software Engineer
- Jason Chong — Software Engineer
- Sheikh Salim — Software Engineer
- Ivan Ho — Software Engineer
Product Operations
- Reshma Nair — Product Operations Specialist
Previous members
- Kevan Tan — Software Engineer
- Ang Yi Xin — Senior Product Designer (special thank you for coming up with many of the flows and options we tested)
- Jackson Yap — Product Operations Specialist
- Brian Teh — Software Developer
Others who helped along the way:
- Pearly Ong — Senior Product Designer
- Khaleedah Sairi — Product Designer
- Natalie Tan — Product Designer
- Lim Li — Software Engineer Intern
- Ahmed Bahajjaj — Software Engineer Intern
- Yang Yelun — Software Engineer Intern
- Er Jia Chin — Software Engineer intern